Chivas Regal has unveiled a contemporary new design for the popular Chivas Regal 12 Year Old expression designed to reinforce the craftsmanship, luxury and heritage of this iconic Scotch whisky.
The new Chivas Regal 12 Year Old bottle retains the round generous shape for which it is renowned, while its shoulders have been raised higher to reflect the brand’s pride as one of the world’s leading Scotch whiskies. The brand signifier is now included as a more prominent, organic feature of the bottle, and the signatures of founders James and John Chivas have been added to the glass to display the value of brotherhood at the heart of the brand. The label has evolved to present a simplified and more vibrant look.
The outer carton has been re-designed retaining the icons that hold depth of meaning and provenance to Chivas’ rich heritage, and select areas have been embossed and debossed to add a texturalised element to the packaging.
The new bottle and outer pack are available in Australia from 1st December 2015.
This article was originally published on December 11, 2015 on our sister website Gourmantic.
